Lately, I’ve been sending my list emails about “Amazing Selling Machine“, a high-priced infoproduct on Amazon selling.
And because I don’t want anyone who is NOT the right prospect to even think about getting it, I see my “marketing” message sounding more like a cautionary advisory… AGAINST BUYING!
But it’s all good. Those who can benefit from ASM-5 are buying from my link. Others are ignoring it (at least for now). And that’s just the way it should work.
So here are 7 good reasons to NOT buy a high-priced infoproduct.
Don’t Buy A High Priced Information Product…
If it’s not directly relevant to what you do
I may ruffle a few feathers with this one, but I’ll say it. I don’t care how attractive, appealing or awesome an information product is (or claims to be)… if it isn’t connected with what you’re doing, don’t buy it.
Now, clearly this isn’t cast in stone. If it’s a ‘logical extension’ to what you’re doing, something that can help you scale bigger, grow faster or take you to a new higher level of achievement, then you should consider it.
But if it has little or nothing to do with your current (or proposed) projects, why would you even think about sinking cash into acquiring it?
Just say “No, not now”… and stick with whatever you’re already doing.
If you can’t immediately see the value in it
The single big advantage to you from signing up to the program should be INSTANTLY and CLEARLY evident – to you.
Maybe you can launch your own business. Or product. Or build a new app. Or set up a non-profit. Or travel the world. Or grow veggies on your rooftop. Whatever.
If a program cannot telegraph the biggest benefit you’ll get from joining it, then don’t!
If you’ve not received any value from the seller earlier
That’s why pre-launch giveaways (reports, ebooks, video series, etc.) for high-priced programs are often better than the stuff you could buy for $47 – or even more.
Unless prospective buyers have already received something of value which showcases the program creator’s knowledge, skill, experience and expertise adequately, sales will be few and far between. Gifting such trust- and respect-building material gives serious prospects like you a basis to “discriminate in favor of” the seller.
So if you don’t feel what you’ve received FOR FREE is impressive, chances are the paid program won’t deliver on its promise to you, either.
If you don’t trust the people behind the program
This should go without saying – but I’ll say it anyway. Unless you implicitly trust the folks who put together a high-priced infoproduct or program, do not buy it.
What if you trust only one out of a group of people behind it? That’s harder to call… but if that one is exceptionally trustworthy, then it’s really unlikely she (or he) is going to associate with shady characters, right?
If you don’t trust the person(s) telling you about it
Let’s say there’s a guy who misleads you on a $20 purchase. What’s the chance he’s going to scam you over a $2,000 one?
One Hundred TIMES higher!
Remember. Keep a blackbook. Never forget the folks who cheated you or didn’t do the right thing by you in the past. And take whatever else they recommend with a heaping tablespoonful of salt!
If you can’t afford it comfortably
At times, life seems so unfair. You want stuff REALLY bad – but can’t afford it. Sometimes, that “stuff” includes a hot infoproduct!
Everyone’s talking about it. You’ve drooled over the sales letter. All the freebies and gifts have convinced you this would be PERFECT for you. But each time you glance at the price-tag, your face falls… because it’s way beyond your budget.
Don’t let it bother you. And don’t borrow, beg or steal to buy it right away. I’ve known people fall deep into debt getting their judgment warped by great salesmanship – and maxing out their credit cards on the say-so of a boiler-room huckster.
Don’t be that sucker. Instead, channelize your desire and motivate yourself to come up with the asking price – next time.
If you can’t implement what you learn in it
Suppose you’re not able to put what you learn to good use. Maybe you don’t have the skills or resources needed to benefit from the coaching or training. Or perhaps there’s an extra investment that you can’t afford right now.
What should you do? It’s obvious. You shouldn’t buy.
But many people still do it – and I think that’s nuts. Why?
Well, if you have no intention of traveling to Italy, why buy an airplane ticket to Rome? How useful is a great work of Spanish literature – if you don’t know the language?
And don’t say, “Well, you never know when you might need it!” That might be ok for a $20 ebook – not for a $5,000 home study course or a $25,000 workshop.
Sadly, I know of quite a few serial “addict” buyers who collect 4- and 5-figure infoproducts like they were rare stamps or art pieces – doing nothing with the material, except owning them with pride!